Zooomr decided to take an interesting route to launching their Mark III upgrade this week. Instead of just a blog post notifying everyone the site would be down for a while, they setup on ustream.tv and started broadcasting the process live. Thomas Hawk and Kristopher Tate have been swapping places answering questions and chatting with everyone watching since Monday.

As far as I know, this is the first time a company has provided such an ongoing behind the scenes look into the upgrade process. One of the benefits of being a two person company I guess. Even though I’m not a Zooomr customer, I do think the transparency and openness is admirable. I am wondering though if they thought it was going to take this long to launch. They are looking pretty tired.